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While poking around on the DVGarage boards last night, I came across this amazing Honda commercial that debuted in Europe recently. Truly, truly a delight. I just love the intricate timing and choreography.
After the link to the commercial on the DVGarage board, there was much discussion about the techniques used to create the commercial and how much was live-action vs. CG. Most people seemed to think the entire piece was CG, while others swore it was totally live-action and a third group assumed it was some combination of both.
Well, according to this article, it was all real, all created "in camera" as you see it here. And it only took 606 takes! Simply amazing.
Just imagine for a second, the amount of planning and logistics that go into mounting a shot like this: the intricacies, the preciseness of the layout and position of each shot. Very imaginative and very much a fine example of teamwork and craftsmanship.
I can't imagine the stress, pain and ultimately the joy that working on this commercial brought to the crew and director. Listen to this comment about the number of takes required:
As take 300 led to 400 which led to 500, a certain madness settled on the crew. Rob Steiner, the agency producer, started talking about "our friends, the parts", but in the slightly menacing tone of a primary school teacher discussing her charges at the end of a trying day. Some workers on the film went whole days without sleep and had to be asked to stay away from the more delicate parts of the assembly. Others started to have bad dreams about throttle activator shafts and bonnet release cables.They should all be very proud. (oh, BTW... the voiceover talent on the commercial? Garrison Keillor)
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