While poking around on Gizmodo recently (in particular while reading a piece on iTunes 4.6) I stumbled across a joint venture between Gawker Media (publishers of such blogs as Gizmodo, Gawker, Fleshbot, Defamer) and Nike called The Art of Speed.
Basically built as a marketing machine for Nike (isn't everything they do considered Marketing?) The Art of Speed is a short-term blog that features 20 short films by 20 directors who were commissioned to interpret the essence of speed.