MAX Day 2 Keynote Thoughts
Here, in rough form for now, are my notes from the day two general session:
- Day 2 keynote opened with a live skit based on the Meet Your Match online video presentation used for the Studio 8 launch. Same actors even
- Flash video was the focus of first half of session. Described as a great way to deep embed your video content for a "lean forward" experience as opposed to the "sit back and watch" experience.
- Macromedia is working hard to partner with 3rd party vendors to create an "ecosystem" of tools to enable everything from shooting, capture, editing, encoding and publishing. Didn't have a lot of details there
- Dreamweave product manager Jen Taylor did a quick demo of Dreamweaver 8 and showed how easy it is to place FLV video content on a webpage.
- One slick new feature of DW8: the ability to zoom in on layouts to check the fine details.
- Another DW8 thing: "Code Collapse" in the code view
- Steve Kilisky from Adobe came on next with a sneak peek of After Effects 7. Some highlights: All new interface, better palette control, maximize video window, text animation and particle preset library, curve editor (!!), and more. Still waiting for true support of 3d objects, but that's just me. Maybe they need to looking at acquiring Zaxwerks.
- A presentor who was not identified but whom a few in the crowd seemed to know (I think it might have been Jeremy Allaire) came on to demo a brand new, complete online video hosting service called BrightCove. This was super cool. Basically, it's an online service to allow you to host videos, but also to distribute them in a variety of skins while also incorporating ads and a payment method for your content. The tool itself is built in Flex and looks amazing.
- Breeze: Cisco is partnering with Marcomedia to use Breeze internally.
- Currently there are 1400 Enterprise Breeze customers
- A very cool new API for breeze called SWFsynch allows you to have multiple breeze users interacting with the same SWF movie in real time. Amazing!
- Macromedia is moving fast into the mobile market with Flash Lite and Flash Cast. They showed a video from Nokia which is using Flash Lite for a lot of UI functionality on their mobile devices.
- Crash This Trailer won the audience MAX award
Posted: Tuesday, October 18 2005 @ 4:26 PM
Categories: MAX
